... to our existing markets Goals Goals concern what you are trying to achieve. Goals provide the "intention" that influence the chosen actions Aims Aims are goals that cannot be measured in a reliable way. However, they remain important as a means of providing direction and focus. Examples: my business aim to delight our customers In this assignment I have decided to produce my own product called MIX FRUIT LAGER, which is a kind of business. As producing my own product by my own is known as sole trader. Sole trader is the simplest from of business organisation. There is one owner who has complete control over the decision-making and running of the business. E1 Effective use of primary & secondary market research data and a competition analysis to complete the market analysis in the marketing plan. Primary research involves a direct investigation of potential and existing customers' attitudes and behaviour. This I undertaken by the business itself or a ...

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