... in turn attracted 1 million customers since they launched in 2003. Philosophy and Mission Statement According to Charles Dunston (CEO) the company's aim from the very beginning has been to offer simple impartial advice while also providing outstanding value. The company aims to exceed the expectations of their customers by providing an innovative approach to service. In order for them to stay at the front line of the dynamic and rapidly moving mobile and modern technology business, the company constantly develop new ideas and services for their customers. The company claims that not all their new ideas come straight from the top, but states that they rely on people throughout the business carry on maintaining their high standards. The company have managed to create a stimulating and rewarding environment for all their employees through incorporating new ideas in the retailing industry with new technology. -There is a philosophy within the Carphone Warehouse which ...

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