... and the customer. Basically the firm needs to come up with a product that people want to buy ie something with unique selling points such as a brand name and packaging. The price must be one which the customer thinks is good value for money this is not the same as cheap. The product must be promoted well so that potential customers know that it exists i.e. by advertising on TV, radio, billboards etc. Each medium has its advantages and disadvantages. And finally the product has to be available in a place which customers find convenient i.e. phone shops, supermarkets.? Finally I will carry out some market research on my product, analyze it and evaluate it. Methodology In order to achieve my aims I will need to carry out some market research on my product. Market research is the gathering and analysis of information about what people want or like, or what they ...

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