... of modification and new product development that is especially evident with mobile phones. Probably such product can be classified somewhere between the speciality and fashion products (Gilbert, 1999). So this process is called extended problem solving as opposed to impulse buying - more risk involved and more external information researched because the buyer has low confidence in this relatively new product. Therefore it is especially important to make such information available to the consumer. However if the customer had a previous experience of using the mp3 player this can be called a limited problem solving. In this case fewer efforts are needed from retailer/salesperson to inform, persuade and motivate the customer to make a purchase. Why a consumer may want mp3 player? To store/organize in a digital way his music collection, to listen to downloadable music, to swap the music files with others, to use it both on home ...

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