... distance, individualism, masculinity and uncertainty and avoidance. There are a many different dimensions of values between cultures, but he believed these are the key cultural factors which need to be looked at in each country to establish any similarities or differences. However, it needs to be pointed out that this is a old study, as well as not taking in to account factors such as religion. As well as this not all countries were included. (Gillespie, K et al, 2004) Another definition is by Johnson (1962), he splits up his explanation into 3 areas. These will be elaborated on in the report as well as taking language and religion in to account. Values and Norms Values and norms are important in every society as they evaluate how societies should be represented. Culture is patterns of human activity and symbolic structure that give such activities significance and importance. "Culture is more often a ...

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