... of decision criteria. Consumer Purchase Decision Processes Two weeks ago, I bought an alarm in the airplane while on the way of coming back to New Zealand. The digital alarm is very simple and doesn't have a fancy style, but it took me long time to look for it. David is one of my friends who is an European, he was my flatmate for two years, one day I went to his room and found he has a very nice digital alarm which I've never seen in any shops. The alarm has other functions which others don't, like temperature display (in Celsius and Fahrenheit), nap countdown timer, and it is very compact, can fold up and put it in the pocket, it is an excellent product for travelers. I was in love with this lovely product immediately and wanted to buy a same one. But David told me that he has not ...

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