... money" machine could generate a large demand in this segment. From this analysis emerged the business concept of a "personal side desk" machine which could not only create a new market in small offices but potentially also induce decentralisation of the copy function in large offices. Over time machine even created demand for a personal copier for home use. This was a copier which up to now no one had thought possible, and with in two decades Canon built up an empire with revenues more than $5 billion and rewrote the rule book on how copiers were supposed to be produced and sold. Core competence By being in the market with highly technical specifications, Canon's low cost quality manufacturing and product branding resulted in higher levels of performance. Canon's Global Information System for Harmonious Growth Administration (GINGA) and powerful functional committees, which coordinates resource based view (which provides technical edge) [See ...

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