... portrayed by the question. However I have also commented briefly on communication with the consumers as well. The slide above shows the distribution channels for the CNs brands. Hence, subsequent references to the customer will be taken to mean the wholesalers. A brief discourse on CNs distributors (wholesalers) As mentioned the distributors are wholesalers who purchase goods directly from CN.CN refers to them as customers. The channel is a 5-level one. It is worthwhile to mention that CN has 3 levels of distributors, but we will focus on only one in this paper. These are: * Strategic customers * Key customers * Other customers Strategic customers are most vital to sales operations. What are the strategies & systems used to communicate with CN's customers? 1. Market Storms: This is a form of direct marketing campaign in which a team storms a market in an area with a lot of music and product posters, as well ...

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