... order, Dell has revolutionised an industry once inundated with unsold inventory and products that quickly became obsolescent. Dell's integrated supply chain has allowed it to gain market share while remaining profitable. 1.2 Products and Services Dell continues to promote its PCs as highly stable and manageable, to penetrate all sectors of the market. In a market with little differentiation between vendors, Dell continues to use price and service as a differentiation. Dell's product strategy is based on the standardization of product platforms. The idea is to be a technology follower rather than an innovator. The company offers its customers a full range of computer systems, including desktop computer systems, notebook computers, workstations, network servers and storage products, storage area network, solutions as well as an extended selection of peripheral hardware, computing software and related services. Additionally, the company offers an array of services to support its customers' online ...

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