... However, some little modifications might be essential to suit the target country of the product. To distribute the products, the company can use direct marketing channel in which customers can either order directly through e-mail or fax, or order through the retailers in London. For pricing strategy, the company can use market skimming with profit-oriented objective. Lastly, to promote the product, the appropriate communication mix suggested are advertising, sales promotion, personal selling, and direct marketing. INTRODUCTION The objective of this report is to provide information on the products, country of expansion, the target segment of the market, and lastly on the marketing mix strategy that the company can apply in expanding into global market. When a company wants to go global, the major thing that should be considered is the S.L.E.P.T+C (Social, Legal, Economic, Political, Technology, and Cultural) factors of the country that the company intends to enter. Other than the S.L.E.P.T+C ...

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