... and then, are fed into the computer which analyses the sound, blasting it at the same frequency but opposite phase via the speakers, thus canceling all undesirable noises, but without having effects on desired sounds. This report will discuss potential markets for the Silence Machine, focusing special attention on the industrial market, which seems to be the most lucrative one in the near future as over two million workers, just in the UK, are exposed to excessive noises [4]. The reason for going first into the industrial market is that the current software of the Silence Machine can fully deal with predictable noises such as those generated from power plants, drilling and stamping machines, among others. II. FINDINGS (WIN2 CHECKLIST) In order to evaluate the business significance of the Silence Machine, Win2 evaluation criteria has been adopted. This methodology is composed of five stages which will be discussed in a linear fashion. II.1 Impact ...

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