... The near future goal is to succeed in her education and have a successful career, largely influenced by her family and cultural background and their social surroundings. This goal effects her collection of life goals, which is to be rich, have a dominating position in her future career and have the best of things available. This is in order to fulfill the hopes of her family as well as fuel her passion to succeed and gain a respectful position in society. Her goal in buying is to impress others of what she has to become part of the society where her broader life goals lie by acting and purchasing products/brands similar to them. REASONS (WANTS AND BELIEFS) WANTS The want of a digital camera eventually grew within the consumer, especially as she saw the trend shift towards digital cameras and saw people who she aspired to be like using them. She was ...

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