... who contributed their time to answer my questionnaire, which help me to access my dissertation on time. Last, but not the least, my heartiest thanks to my colleagues Shaleen and Darshan who did a very good job with all the co-ordination, understanding and team work we executed under the guidance and leadership of Mr. Bellamy in successfully completing and submitting the dissertation in time. EXECUTIVE SUMMARY Introduction: - This research paper acknowledges Small and Medium Sized Enterprise (SME) of Yorkshire and Humberside. It is about the various characteristics and operational functions they undertake in relation to customer orientation. Previous research and study indicates that SME do undertake the process of sales and customer orientation to gain competitive advantages and market share. This research paper investigates and find out by ways of forming hypothesis and by doing a questionnaire survey about the concept of customer orientation being done by the SME of Yorkshire ...

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