... systems - New tills system. Environmental - Due to Hot weather conditions, the demand of chocolate goes down. DRIVERS OF CHANGE Thorntons began to develop sales outside the UK and company decided the US market could offer the best vehicle for expansion. Thorntons believed that there was scope in the UK for further expansion and also the venture into US showing little prospects of profit. But these prospects of Thorntons unfortunately closed. - There was an attempt by Thorntons to enter the European market which proved losses for the company. In French market, customer needs, tastes and preferences are different from UK needs, tastes and preferences. There was a market differences between these two countries. The sales and tastes were divided by Thorntons in two: First, UK sales are divided as 80 per cent chocolate and 17 per cent toffee. Second, the French market divided equally between chocolate (with the French consumer preferring bitter chocolate)2, Ice-cream ...

See this essay or coursework document in full right now