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Words: | Submitted: Fri Jan 28 2005
... Economic times, Titan was voted as "India's most admired brand". Infact Titan industries were also ranked as India's leading consumer durable marketing company for seven consecutive years from 1993-1999. In the starting of 1990's, Titan was all set to enforce its expansion plans. Its target was to reach the capacity of 4 million pieces, which it successfully achieved. It also sold 1 million pieces of Timex watches- as per its tie-up with US based watch company. Now Titan is manufacturing and selling over 7 million pieces every year making it the sixth largest global player in the category of "manufacturer brands". Titan watches are sold through the company controlled retail chain. In overseas market, the watches are sold through the marketing subsidiaries based in London, Dubai and Singapore. They are sold in over 40 countries. Titan's excellence in marketing has made it superior from other Indian brands. Therefore the company ...
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