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... suitability of the resources and competences of an organisation for it to survive and prosper (Johnson and Scholes 2005). To evaluate PepsiCo's strategic capabilities it is vital to analyse the value chain along with the resources and competences in order for them to gain competitive advantage. It is also important to evaluate Critical Success Factors (CSFs) that Pepsi perform to be successful and outperform its competitors. 2.2 The Value Chain Analysis For PepsiCo to achieve competitive advantage it must deliver value to customers and understand how value is created or lost. Below is a diagram of the value chain within an organisation and the keys points are followed Firm Infrastructure To build PepsiCo worlds consumer products company on convenient foods and beverages. Technology PepsiCo has adapted Business Process Transformation, the technology system that supports the process of the key activities with technology applications, so that data can flow from system to another. Human resource They respect everyone ...