... present to see what consumers are buying and what they think they could improve so they buy more. If consumer satisfaction is not met then they will look for alternatives. They want the right goods, to be available at the right price at the right time and in the right place. 3-G mobile phones are to be the latest accessory in technology from the businessman to the teenager. To provide a successful (profit making) product it needs first to ask "what can we offer our customers that today's mobile phone does not". This is all necessary to keep the companies in business successfully. In order to succeed in the maturing cellular industry, cellular companies must alter its strategy. Demand for its existing phones has neared saturation. In addition, they have reached its upper limits of the market share potential. Therefore analysts point out the need to drive up the prices of its ...

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