... The problem is when brands forget that the most effective placement is the narrative looking to them. (Stanley, 2002) Is simultaneous distribution working for Wagner? Todd Wagner and Mark Cuban are experimenting with this "day-and-date" model utilizing various independently owned media properties, with a goal of providing a new distribution channel to consumers by giving them a choice of how, when and where they wish to see a movie. (Waxman, 2006) The ideal to date has been a success so far. Upon their first test bed product "Bubble" which was released in theaters on a Friday as well as shown on the HD networks and video on demand channels, will be out on DVD the following Tuesday. The time and place utility of this product is very flexible. This is the first of six movies that are set to be released in this marketing channel. What are the necessary ingredients ...

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