... mentioned as an objective or top priority to the business. However, one of the most important tools of TQM is customer satisfaction because it is one of the top priorities. High quality is achievable at lower costs and greater customer satisfaction.Customer satisfaction is the measure or determination that a product or service meets a customer's expectations, considering requirements of both quality and service. Jose's restaurant must depend on their customers and therefore should understand current and future customer needs, meet customer requirements, and strive to exceed customer expectations. The more satisfier factors present, the higher customer satisfaction. Jose's restaurant needs to illustrate to the customers that they are care for them and listen to their voice when they are not truly satistied with the kind of services the restaurant provided. By measuring customer satisfaction and making customer needs visible, targets can be linked to customer expectations and the performance of the ...

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