... meet or exceed the company's required threshold for investment? Most probably the group will write a traditional statement, like: We provide an innovative pest control device ... I would write something like this: Our responsibility is for the families and businesses, to provide them with a safe, and mess free way of pest control. 2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha is considering women as it's target market, but is the woman the decision maker when it comes to home improvement items like mouse traps, women avoid the pest control part altogether due to it's gruesome nature. She could target males, businesses (offices, and plants), farmers ... all viable options. The products added value isn't only perceived by women, the other segments mentioned above also may find it as superior. Pest Control Company's can make a good target market; they are specialized in finding ...

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