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... for any firm or organisation who wants to expand its business, depending upon which part of the world they are going. Global Marketing refers to marketing activities coordinated and integrated across multiple country markets (Johny K. Johansson 2003, 9). This report includes the Market and Industry factors to be kept in mind when company decides to go global, the environmental factors which are to be considered before going global (PEST analysis) and the reason why Wal-Mart was failure in Germany with the help of porters 5 forces. Wal-Mart Germany It was in the year 1997 when Wal-Mart decided to step into German Market. In December 1997, they took over 21 store Wertkauf chain for almost $1.04 billion and one year later, they acquired Interspar's 74 hypermarkets for about 560 million Euros. After all this acquiring Wal-Mart immediately became 4th biggest operator of hyper markets. But all this investment did not pay off as ...