... offensive because the way in which the woman was eating the chocolate bar simulated oral sex. Codes Section: 5.1 (Ed 10) Adjudication: Complaints not upheld the advertisers said the poster that showed a beautiful girl eating a Cadbury's Snowflake bar, a white textured chocolate centre covered in milk chocolate, followed a long tradition of Cadbury's Flake advertising portraying beautiful woman eating "The crumbliest, flakiest, milk chocolate in the world". They explained that the advertising campaign had always appealed to their female consumers who believed eating a Flake chocolate bar was a moment of personal and private indulgence; Flake advertisements always featured similar imagery and eating sequences. The advertisers pointed out that the only addition to their long tradition of Flake advertisements was a strapline, which invited Flake eaters to consider how much they would like to take the place of the woman and be paid to eat a delicious Cadbury Snowflake. They ...

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