... and vulnerable children (OVC) programmes and bringing together policy makers and grassroots level service providers at policy level at district and community level. (to be revised) TABLE OF CONTENTS EXECUTIVE SUMMARY 2 1 INTRODUCTION 4 2 MARKETING RESEARCH 6 2.1.1 Research Methods 7 2.1.2 Sampling frame 7 2.1.3 Research Tools 8 3 SITUATION ANALYSIS 10 3.1 MICRO-ENVIRONMENT 10 3.1.1 Nature of the environment 10 3.1.2 The Porter's model of competitive advantage 11 3.1.3 SWOT ANALYSIS 14 3.2 MACRO ENVIRONMENT 15 3.2.1 PEST Analysis 15 3.2.2 TOWS Analysis 18 4 ANALYSIS OF RESEARCH FINDINGS 19 4.1 ANALYSIS OF WHAT UNICEF HAS DONE TO MEET CUSTOMER NEEDS 20 5 GAP ANALYSIS 22 5.1.1 Psycho-social support 22 5.1.2 Right to education 22 5.1.3 Access to food 23 5.2 STAKEHOLDER ANALYSIS 24 5.2.1 Mapping Level Interest 25 5.2.2 Public Sector Portfolio Matrix 26 5.3 MARKETING STRATEGY 27 6 CONCLUSION 28 7 RECOMMENDATIONS 29 8 REFERENCES 30 9 APPENDICES 31 9.1 APPENDIX A - UNICEF PROFILE 31 9.2 APPENDIX B - SWOT ANALYSIS 33 9.3 APPENDIX C - QUESTIONNAIRE 35 9.4 APPENDIX D - QUESTIONNAIRE WITH CARE-GIVERS 47 1 Introduction UNICEF is a non-profit, inter-governmental, international organisation and a member of the UN agencies. It is guided by the vision of the world where leaders commit to use their power and influence to assure for every child, the rights and opportunities to grow to adulthood in dignity, security and self-fulfilment. In order to achieve its aims, all sectors of society need to be committed and ...

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