... and latterly Paul Pressler * The Employees of the company, from the marketing department right through to the retail shop employees External stakeholders are anyone else who either influences or who are influenced by Gap, these would include; * Shareholder * The overseas factories that make Gap's products * Customers * Competitors * Political pressure groups * Governments both in the USA and also in the countries that make the product * The press Once Gap became an incorporated company in 1976 it had to change the way it could make decisions. Prior to this the owners of the Company were able to take long term decisions based on whatever criteria they chose. An example would be that Gap took from the outset an ecologically responsible position at a time when political pressures for companies to do so were non-existent. Subsequent to becoming a listed company Gap's managements main priority was to deliver value to the shareholders, and shareholder demand quick ...

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