... Machine is one of considerable contextual and organizational change. As a result, our group would divided into different aspects to do further analysis. Internal Analysis In this stage, internal environment will be generally analysed with Five Forces analysis to identify which threats will mostly impact on this business. Then, main factors will be identified to able to lessen the threats to be success. FORCES DRIVING INDUSTRY COMPETITION COMPETITIVE RIVALRY The level of competitive rivalry is increasing as the demand for sewing machines seem declined and the more international brands get into market despite of slow growth of market. High investment in fixed assets will be another reason because this is obviously one of exit threats. Companies have to differentiate their products and services to attract and create new customers in saturated market. BUYING POWER Buyer power is increasing. The reason is at first that competition becomes intensive due to more international brands in market. Another reason is ...

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