... It is something that is offered to the market. It is something businesses need to know a lot about in order to satisfy the customer. A product could be anything. A food brand, a type of car, some sort of service like insurance even a person or people like a singer, rapper or pop group. Businesses will need to understand the type of research they would have to do in order to do better than their competitors. Researching into a product is always important. You need to know whom your product is aimed at and who would buy it. You would need to know what type of market your product is aimed at. * Is it a Niche market? For products who are aimed at a handful of people, like a certain class of people, a certain gender, a certain age or certain race. e.g. a magazine * Or is it a ...

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