... dramatic increase in mobile phone ownership from between January 1999 to January 2000. From the graph I can also clearly see that the rise in mobile ownership is around 2% each month. This is most likely due to the continuing decrease in mobile prices, and more importantly the price of line rental and the actual call costs. Here I can see that, whilst there are relatively few homes with only a mobile phone around the 5% mark, the majority own one and use it in conjunction with their fixed telephone line. This is a key issue for mobile telephone operators looking at replacing fixed lines. There is no real need, other than price to have a fixed line instead of a mobile phone. The mobile phone's substitute, the fixed line, is still more appealing to consumers wishing to make phone calls from their residence, this is because the costs of calls ...

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