... Yamaha and other Asian brand of piano2. These new designs were built on highly automated systems and had quick assembly time than Steinways with a two year manufacturing time. * Customer relations services The competitors are better at rendering a highly valued after sales checks and feedback from their customers than Steinway. There is a track record of begrudged customers who have made official complaints about Steinway's service level; an example in the case study is famous pianist Andre Watts who turned to a competitor (Yamaha) purely on this basis. * Ownership Change The frequent acquisitions and ownership change is a great challenge and pproduct quality has become a concern. This would possibly give rise to the problem of continuance of corporate mission. Therefore, it's necessary for Steinway to retain its leadership position to fully understand and make attempt to maintain the core competences and brand image for customer retention and loyalty3 What have been ...

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