... mostly with their strategy. A strategy should be clearly influenced by the target market 2. What benefit will they expect? The customer will expect to be purchasing a product which has good value for money, is different from other products, and is up to the required standard of the manufacturer's previous products. 3. How does the business plan to position the product within the current market? If a company was relaunching a product then they would look to exploit the space left by the old version being dropped, if the business was creating a new product then the business would look to see a gap in the market where no competitors has joined in a while, or where has been little activity for a while to take their chance and enter that market. 4. What differential advantage will the product offer over their competitors? This could be anything to do with flavouring, special ...

See this essay or coursework document in full right now