... some strong threats, which must be helped on. Strength - Becel's greatest advantage over any other margarine is that it is the healthiest margarine in the market. Their marketing team did a great job to get this message to the costumers, who are very loyal to the brand. They have the highest costumer loyalty of any brand in the category at 50% - in the category where brand switching is very high. They also educate their costumers; they have web based meal planner; they sponsor activities, which help seniors to keep a healthy life; and they have a portion on their web site for health care professionals. These show to the costumers that Becel is devoted to help people to be healthy. Another strength of Becel is that it is a big company, they have the largest dollar and volume share of the Canadian margarine market, and they can afford ...

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