... it sells an image and not a product. To this effect, advertising is a major force in defining and reinforcing that image in the minds of the target audience. What is unique about the latest "Mera Number Aayega" slogan is that it was never meant to be a slogan for Pepsi. It was merely a novel way of presenting a consumer oriented sales promotion scheme to the consumers. It was not a catchphrase for Pepsi like the previous endeavours. Why is this ad such a rage? Some of the reasons why this ad has been appreciated are: It uniquely defines the sales promotion scheme, which Pepsi has brought out for its flagship cola brand. It is an ad, which everybody can identify with. Each one of us, sometime in our lives has been turned down when we asked for something because it was not our turn. This sentiment has been highlighted throughout the series quite ...

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