... multi pack promotions would be the 'BOGOF' (buy one, get one free) and 3 for 2 offers. Cross promotions can be classified as an immediate reward (buy pasta sauce and get pasta free).Free-gifts can be made available in a variety of ways; the on-pack free-gift, the in-pack free-gift, the with pack free-gift, and the pack itself being the free-gift. There are also some contests such as the Walkers crisps £20 and £5 notes and free pack coupons giveaway in a form of a potential immediate reward as not all bags of Walkers contain these prizes. Promotions similar to the Boots Advantage Card whereby bonus points are accumulated to save money off the next purchase or a free-gift depending on how many points have been collected; (even though the procedure of collecting points may be lengthy) the procedure of redeeming the points at a moment in time can be considered as ...

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