... Southfield, Michigan and Yokohama, Japan.1 XM is "committed to leading the world into the next generation of radio."1 To accomplish this mission, they are focused on providing high quality, commercial-free, diverse, nationwide coverage. With over 3 million subscribers to date, and with a 2005 schedule that includes an increase to over 130 digital channels nationwide, XM is on its way to accomplishing this mission. As will be discussed more fully below, XM is channeling all of its resources into the satellite radio broadcasting market. But how attractive is the radio broadcasting market and what is XM's competitive position within that market? The use of a GE Business Screen model will assist in determining whether XM's business model has a chance at success. The GE model is designed to allow for in-depth analysis of a market environment and a company's relative strength. XM, and the market it operates in, are located in a ...

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