... a product/geographical structure plays an important role in developing the growth and marketing strategy. Also with PepsiCo introducing the Business Process Transformation shows Pepsi is continuously updating there ideas and processes to ensure and improve the products strategy more efficiently and successfully. INTRODUCTION For an organisation to formulate and process their strategies senior managers must be able to objectively assess and analyse their industry and its environment. This is the policy that Pepsi have addressed to hopefully allow their strategies to maximise the chances for success in an uncertain future. STRATEGIC PROCESS AND DEVELOPMENT Pepsico had a continual strategy that was to try and beat Coca-cola in markets that they had established themselves over twenty years ago. Also to keep the fast food segments in the market and profit of them. They did not seem to have any strategy for marketing of Pepsi and other entities. Hence Pepsi focused on aiming for lower cost ...

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