... redirected itself towards the development of sophisticated electronic devices during the war. After the war was over, EMI was struggling to make profits because its business was largely aligned with the defense-related products. So the CT scanning came into birth, after EMI's vision on the great opportunity this breakthrough medical technology would bring. Second, the greater financial reward would trigger firms to take on new ventures, especially these firms who foresee the growth limitation of their existing core business. Like Microsoft, it started with the OS business, and then it expanded its business into software applications, Internet Browser, database system and many, many more. Third, a favorable repositioning for the current business and a potential future overall business growth could be another force to motivate firms to consider diversification. Head Ski, after an initial success by selling premium priced Skis, expanded the product lines including poles and skiwear. Whether to ...

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