... to overcome these problems; and why this company is a product orientated business. 4. Introduction This case study is about a family owned company called Loffthhouse of Fleetwood ltd which was started in 1865 in a town of Fleetwood in Lancashire on the north west coast of England. A young pharmacist named James Lofthouse developed a warming lozenge for sea travelers, from what was branded as FISHERMAN'S FRIEND and grew its humble beginning to a global business. Amongst the many very effective treatments and remedies that James Lofthouse created was an extremely strong liquid containing menthol and eucalyptus, which helped relieve problems experienced by fishermen in the freezing condition. First fisherman's friend was packed into glass bottles (pic.1), but they did not travel well. To make it easier to transport the liquid was made into small lozenges (pic.2). The first lozenges were packed into envelopes and distributed to local fishermen. which were much favoured ...

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