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... to have innovation and creativity products but each one is different on what they trying to achieve. Both of theses companies are applying utilize an outsourcing strategy but Reebok has less infrastructure than Nike across global. Conversely, there have many differences in several things such as targeting different market; they following different generic, each one have different products and features. They are using different plan, marketing strategies, technology and resources. Thus this leads to make each company in different market position and different goals and future plans. 3. What competitive strategies are both companies using to support their business-level strategies? Nike is using many strong competitive that helped it to compete in the market and support it business level. Nike is utilize an outsourcing strategy and make most of it products through three major countries which are China, Indonesia and Vietnam but they have other factories in Italy, Taiwan and South Korea. ...