... it refuses to decline. Another example would be the leading Coca Cola that has also reached maturity and saturation and the growth of sales has levelled off and the product has become established with a stable market share. Despite this coca-cola have introduced vanilla coca-cola that has not just yet reached the growth stage. However, this shows whatever product on the market, the model of the product life cycle can be used as a useful planning tool to show sales of the product over time and whether it will succeed depending on the managers marketing strategy and how it reacts to each stage of the life cycle. The product life cycle is shown as a line graph and is useful to decide what marketing needs to be carried out for the product at different stages. It must be remembered that different products will spend different amounts of time at each ...

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