... website and the mobile coffee units are targeted at part-time workers looking for additional income with flexible hours whilst maintaining ownership of a business. People can quickly decide whether it is the right business opportunity for them and therefore acts as an efficient and cost effective pre-sales tool which in turn enables Coffee Exchange to remain competitive in the market. Awareness of the company website and franchise opportunities is further promoted through the coffee cups used by the company which contain the site address. The website also provides Coffee Exchange with a valuable communication line between the franchisee and the company itself in order to maintain limited control over the running of the mobile units by the franchisee. This is achieved through online support networks, continuous up dating of information, and management tools and techniques which can be downloaded by the franchisee community from the website. Regular emails sent by ...

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