... countries in multiple languages. * Strong alliance with Cinema, Sports & other entertainment companies. * EA invested heavily in the development of tools and technologies that would facilitate the creation of new games for the existing (and future) game-playing Out-bounds * "Proud of" games, i.e. family entertainment games for video game consoles, PCs, mobiles, hand held and online. Marketing & Sales * Boost its budgets for marketing and advertising, particularly TV advertising. * Electronic Arts marketing its products worldwide under four brand logos: EA Sports, EA Sports Big, EA Games, and Pogo. (Diversification of games) * Has a good relation with mass market retailers (like Wal-Mart, Toys "R" Us, Best Buy etc.), getting more shelf space for its games. * EA's games available in approximately 80,000 retail locations worldwide. Services * Manufacturer's guarantee * Launching game patches for extending games including new missions and characters. Support Activities Procurement * License agreements to create software games with the console manufacturers. (Sony, Microsoft, Nintendo etc.) * ...

See this essay or coursework document in full right now