... which co-op compete with not just the major ones but also the local stores which are nowhere near as big as supermarkets for example all days This is a very competitive area which they ultimately will make the majority of customers choose a product. It all hinges on the market area that the product is thrown into this is the everyday groceries and other various items which could be toasters, batteries and in the larger stores televisions. Then second to this is the quality of the product or items brought in to sell. All the companies' main aim is obviously to produce and sell the best quality of product but if co-op are trying to build up a caring image then the company will have to advertise the caring image in a way that gets out to the everyday person this can be done by advertising on television which a ...

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