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... fragmented, supporting a large number of suppliers and retailers. However, there are also global brands with matching promotional budgets, as well as strong international trade bodies supporting the trade and its products. The success of the Internet has provided further opportunities to promote brands and ranges, although the approach taken by suppliers is variable. 'TITAN' the world's sixth largest manufacturer brand of watches and India's leader of watches diversified into jeweler under the brand name Tanishq in 1995. Titan industries leveraged its manufacturing competencies and branched into precision engineering products and machine building in 2003. Today, Titan has over 60 per cent of the domestic market share in the organised watch market. Titan watches are sold through over 9,000 outlets in over 2,300 cities and internationally in over 30 countries including the UK, Spain, Greece and countries in the Middle East and Asia Pacific. Its after sales service is itself ...