... do you think provides a better service? * ASDA * Waitrose These results have many implications; the most interesting is that the majority of people prefer to shop at ASDA, even though they think Waitrose has better quality goods and a better service. It illustrates how most people choose cheaper goods and a vast product range over a superior quality of product and service. Product Product range is the variety of different products an organisation sells. It is what a business must think about thoroughly before they start up and will account for a lot in the future, as customers will then begin to realise the advantages of having a large variety of goods. Product range is especially important for businesses such as supermarkets because the whole aim of a supermarket is to provide a wide variety of products in one place. ASDA has a vast product range including electronics, clothes, books, cards, stationary, ...

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