... The recent war in Iraq also contributed to the downturn and suppressed market resulting in a meager market. With the war over in Iraq and SARS under control in Singapore, we should see an improvement in this sector. This proposal is an overview and a marketing plan for W Hotel Singapore to achieve a greater market share in the Conventions and Conferences sector in the next 12 months. Marketing Plan With the war over in Iraq and SARS under control in Singapore, tourists are beginning to flock back to Singapore. The exhibition sector, which contributes 1 billion dollars in added value to the Singapore economy annually, is also beginning to improve. The Singapore Government in a bid to stimulate the economy is also pumping 20 million dollars into this sector to encourage companies to hold conferences and conventions in Singapore. (NST 10 July 2003). The regional battle against ...

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