... age group when it comes to willingness to travel, and 11% between the 35-54 and +55 age groups. That means 66% of the younger age group (18-34) loves the idea of traveling and does so at every opportunity. Also 59% of the 35-54 age group finds traveling the same way, and only 48% of the older age group (55+) shares these sentiments towards travel. We see that the gap between the two sets of age groups is widening as the people are getting closer the later stages in their lives, are closer to retirement. Although all age groups find travelling as being one of the most rewarding and enjoyable things one can do, when it comes to actually taking action, the older age group (+55) does not find the idea as appealing as before, since less than 50% of the the older interviewed people responded positively to this question. This means targetting ...

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