... consider people's changing lifestyle, to move from quantity to quality, to offer new facilities, and to open up towards the activity holiday sector. Aviemore also benefits from technological factors like cheaper and faster transport facilities. Negative effects are also reported: Aviemore has to survive the economical instability, growing unemployment, rises in minimum wages, decreases in disposable income. The usage of Internet, the new medium, as a personal seller is considered as a more and more powerful tool in the promotional mix. The sources are both primary and secondary sources. The information is obtained mainly from Government reports, National statistics, and market intelligence reports such as Keynote, Mintel and BBC publications. Wikipedia and Aviemore's official website as well as a field trip has been used only to gain a basic insight about the place. Journals like The Observer, The Independent, Financial Times, The Guardian and local papers gave additional and more reliable ...

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