... to concentrate on separate specific areas within globalization. Those who discuss the concept concentrate on differing aspects of globalization; Zygmunt Bauman and Liquid Modernity, Saskia Sassen and the Global City, Ulrich Beck and Reflexive Modernization and Stuart Hall and the Multicultural. So what is globalization? It is recognized by many, as an important force in all areas of life; politics, economics and what we read, wear, watch, eat and even how we speak is affected by it. An event on the other side of the world can cause serious repercussions all around the globe. It is an issue and a word, which we cannot escape from; newspapers; television; radio; films and institutions such as the World Bank all speak of globalization but are they all referring to the same thing when they use this 'buzzword'? It has already been noted that there are many definitions of globalization, with theorists, writers ...

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