... was left with equity of about FFr5.5bn and total borrowings of FFr15.9bn-down by a quarter from the previous year. With the threat of closure lifted, Euro Disney was now in a much better position to attract visitors and corporate partners. Efforts to boost attendance figures included a new advertising campaign, a new FFr600m attraction (Space Mountain) which was due to open in June 1996, and changing the park's name from Euro Disneyland to Disneyland Paris. In addition, Euro Disney had made large numbers of operational improvements. Mr. Bourguignon reported that it had cut queuing times by 45 per cent during the year through new attractions and the redesign of existing ones; hotel occupancy rates had risen from 55 percent in the previous year to 60 per cent; and managers were to be given greater incentives. The net result, claimed Bourguignon, was that the company would reach breakeven during 1996. The stock market responded ...

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