... England * To keep violence and hooliganism under control during the 3 weeks championship * To operate a successful event continuously throughout the 3 weeks so that the media do not promote bad publicity for the event * Gain economic benefits to all 8 host cities and the country as a whole * Ensure a carnival atmosphere during and around the games. (www.fa.com) Bidding process "Sport and more specifically, the hosting of major sports events is a recent global phenomena, where cities utilise the medium as an economic development tool for urban regeneration" (Harvey 1988) The Football Association (FA) Executive Committee decided in the early 1990s a big for Euro 96 would be suitable. Originally the FA having several discussions was planning a bid for the world cup instead. At the time the FA decided a world cup bid was too premature and it would be better to concentrate on the Euro championships. Reasons to bid: English football ...

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