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... of visa requirements and the gradual easing of exchange controls encouraged further growth of foreign travel. The demand for travelling was largely met through inclusive tours rather than independent travel. This was because British people liked security of booking holidays from tour operators because the tour operators reduced the fear of the three Fs- flying, foreigners and foreign food (Yale 1995). Technological development continued to shape the tourism business. The introduction of Boeing 747 making it possible to travel in less time, made travelling more appealing (Yale 1995). Other factors, which influenced this growth, were the tour operators' three main competitive advantages, which are low price due to bulk purchase of flights and hotels, quality assurance of well-known brand, and convenience booking through a local travel agent (Sharpley 2002). 2.1.2 Major developments 1980s to 2000 With the emergence of Thompson (Now TUI UK) as market leader, companies were adopting price led competitive ...